odoscope overview
Granite Horizon's Executive Director discussed odoscope with its founder and CEO Dr. Ralph Hünermann over lunch in June. The system is similar to Google Analytics in that it uses a transparent pixel to track behavior, but instead of relying on an external system (Google's servers), the odoscope software resides on the same server as the website.
odosMap graphically displays paths visitors take
Key features include the ability to diagram the most popular paths taken through the website (odosMap), and a heatmap which overlays colors on the website to show what got clicked yet allows easy filtering using options on the side of the map.
An odoscope heatmap shows where users click on a page
"eZ odoscope is a powerful tool to help marketers understand the entire customer experience by deep analysis of traffic behavior across all web properties within the organization," notes eZ Systems. "By understanding what drives interest and conversion, marketers can develop content that converts visitors into customers and maximizes ROI."
A partner of eZ Systems, Granite Horizon provides the whole range of eZ products including odoscope and its flagship software, the enterprise content management system eZ Publish.