Marketing Automation

Does your website fill you in about each visitor's individual interests and usage of the site?

If each visitor is an opportunity for your company, then it should. Depending on the visitor's actions, it can trigger certain actions (emails, or assignment to a representative) to occur in order to service that visitor most effectively and efficiently. This is done through a process called marketing automation and can greatly increase the value of a website.

Granite Horizon is a partner and reseller of the marketing automation service Pardot.