YOOCHOOSE GmbH, a leading recommendation engine developer has been acquired by eZ Systems AS announced today in a move to enhance their eZ Publish Enterprise Edition content management platform a new visitor recommendation engine, allowing it to deliver personalized content. The YOOCHOOSE product will be integrated into eZ Systems’ product portfolio and offered under the name eZ Recommender Engine.
“We see this as a significant move on the part of eZ Systems,” noted Greg McAvoy-Jensen, executive director of Granite Horizon LLC, a U.S. implementer of eZ Publish content management systems (CMS). “It's a great addition to an already great platform and one that will help eZ Publish clients attract and retain visitors to the site. We congratulate eZ Systems on the acquisition.
“As the consultants like to say, it will 'enhance site stickiness,'” McAvoy-Jensen observed.
“The acquisition of YOOCHOOSE was very strategic for eZ Systems,” says Gabriele Viebach, CEO of eZ Systems. "Our customers are required to address the end visitor with a more sophisticated experience and the addition of YOOCHOOSE and the recommendation technology is an important enhancement for the eZ Systems platform to optimize on future market trends and fulfill these foreseen requirements.”
The eZ Recommender Engine from YOOCHOOSE represents an opportunity to create a dynamic and unique experience each time a customer visits a website, collecting data and creating real-time updates to the user profile. When a customer visits a website from any device, personalized recommendations are automatically delivered based on his or her unique interests.
The eZ Recommender Engine plays a crucial role helping marketers proactively engage visitors, increase the length of online sessions and promote user retention, turning each discovery or shopping event into a unique experience as news, images, videos, products and events are recommended in real-time according to the users’ individual consumption and behavior.
“It is becoming more and more difficult for end users to find the right product among a sprawling abundance of offerings,” says Michael Friedmann, Chief Technology Officer of YOOCHOOSE. “Our integration with eZ’s Platform allows marketing to control the entire Web experience from the content strategy to the recommendation of additional information that can optimize the end-user’s visit.”
Through this acquisition, eZ will continue to develop the YOOCHOOSE technology which comes today with eZ Publish Enterprise Edition 4.5 or as a stand-alone solution.
For more information on YOOCHOOSE and eZ Systems, visit eZ's website.
Granite Horizon LLC (http://granitehorizon.com) is an Elk Griove, CA-based web development firm focused on implementations of the eZ Publish enterprise content management system. It is the largest eZ Publish developer in the western U.S. and serves clients on four continents. Granite Horizon recently was accepted into VentureStart, a program of the Sacramento Area Regional Technology Alliance (SARTA) for companies showing the potential for fast growth. The company's new Granite Horizon In The Cloud product offers a the eZ Publish content management platform on a software as a service (SaaS) basis. eZ Publish is an enterprise open source web CMS used by organizations around the world who need a robust and well-supported CMS with unending flexibility. Visit them at: http://ez.no
Contact: Greg McAvoy-Jensen, 888-354-6626 ext. 730.